B&B Italia turns 50. The company is kicking off in Cologne a series of events to celebrate its 50th anniversary with the official première of the documentary film B&B Italia. Poetry in the shape. When design meets industry. Forty-five engrossing minutes filled with interviews, photos and imagery that convey 50 years of adventure, technological challenges and ongoing innovation, driven by the truly unique entrepreneurial vision of the company’s founder Piero Ambrogio Busnelli.