Fashion meets furniture. Creative fashion label The Bloke presents the young interior design brand Modal Concept. What unites them both is uncompromising quality and individuality: in bespoke garments for ‘real blokes’ (The Bloke) and in sculptural furniture for urban living (Modal Concept), manufactured regionally in East Westphalia. Special highlight: the Loft wall shelving system, a master of transformation featuring fascinating detailing and a 2018 ‘red dot’ winner.